WNTD Apparel

Blu Boy is a Los Angeles–based visual artist, fashion designer, and the founder/creative director of WNTD Apparel. He started his label in 2012–2014 and is known for one-of-a-kind hand-painted pieces—like his signature “Art is War” jacket—as well as bold sketches that blend ghostly motifs with streetwear elements.

Over the past decade, he’s expanded into books, NFTs, global collaborations (including with True Religion and MCM), and cultivating a loyal creative community through his mantra “Art is War.”