This weekend, MusiCares and Amazon Music closed out their summer "Live on the Lawn" concert series with an unforgettable evening at Amazon Music’s Studio 126. While the air buzzed with electrifying performances from Ferg, Toosii, and Kenyon Dixon, it was Ferg's passion for fashion and his family legacy that truly stole the spotlight.

MusiCares has long been a pillar of support for music professionals. Their collaboration concert with Amazon Music served as a reminder of the vital services MusiCares provides—offering emergency relief, mental health support, and financial assistance to those in need. Especially in times of need, like musical professionals affected by the devastation of Hurricane Helene. Lowheads Magazine had the opportunity to talk to Ferg, one of the most fashion-forward individuals in the industry, before he performed for the philanthropic concert. 

In an exclusive conversation with Ferg, he opened up about his journey in fashion and the revival of his family brand, Ferg. "It feels like I’m carrying on an empire my father started," he shared, drawing parallels to other notable figures in the fashion world. His father’s influence is evident, having designed the iconic Bad Boy logo and collaborated with major players like Russell Simmons and Teddy Riley.

Ferg's return to the fashion scene is not just about nostalgia; it’s about building a community. “The whole purpose of a brand is buying into something, living a fantasy. I want people who really understand and want to be part of this culture to wear it,” he explained. 

In a world where many rush to launch fashion labels, Ferg dispenses wisdom to aspiring designers: “Study and understand your brand's DNA. Learn what makes people feel good in their clothes.” His commitment to craftsmanship and authenticity is obvious, especially if you look at his brand, Ferg.

As the night unfolded, the vibrant atmosphere was charged with a sense of community, where fans and supporters gathered not just to enjoy music but also to recognize the shared struggles and successes within the industry.

For those seeking support, MusiCares is a vital resource. More information can be found at MusiCares.org, or individuals can reach out via MusiCaresRelief@musicares.org (mailto:MusiCaresRelief@musicares.org) or 800.687.4227.

Written by Ryan Leutz