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    (FEATURED BRAND: Paraphernalia)

    Paraphernalia is the modern-day streetwear brand. It's a selfless brand that regularly employs the works of fellow underground artists to bring their artwork to apparel. In the below example, we see the airbrush work of Timothy Gatenby on display in Paraphernalia's latest collection. The artwork is of Bert & Ernie's at an afters, titled "Afters".

    paraphernalia is founded by MArcos ledesma, a young business owner from the inland empire.
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      (ABOUT LOWHEADS)

      AT (LOWHEADS), WE DON’T DO EXPOSURE. WE DO VALUE. EVERY SALE GOES STRAIGHT TO THE DESIGNERS WHO BUILT THE PIECE — THE PEOPLE WHO CUT THE FABRIC, SEWED THE STITCHES, PRESSED THE VINYL, HEAT-GUNNED THE GRAPHICS, OR SPENT A WEEK STRAIGHT PERFECTING THAT ONE STITCH LINE YOU DIDN’T EVEN NOTICE (BUT FELT). WE’RE BUILT TO FLIP THE SCRIPT: NO CORPORATE CUTS, NO PREDATORY COMMISSIONS, NO MIDDLEMAN TRYING TO “OWN” THE CULTURE. JUST CREATORS AND THEIR CRAFT. WE WANT TO SEE DESIGNERS WIN — PAY RENT, FUND THE NEXT DROP, KEEP THE DREAM ALIVE. WHEN YOU SHOP WITH US, YOU’RE NOT FEEDING A MACHINE, YOU’RE FEEDING THE UNDERGROUND. YOU’RE KEEPING SMALL LABELS ALIVE AND GIVING POWER BACK TO THE PEOPLE WHO ACTUALLY MAKE THE STUFF THAT MOVES YOU. WE THINK THAT’S HOW IT SHOULD BE.

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      (FEATURED BRAND: FAIT PAR LUI)

      Founded by designer Charles Oliver Williams and rooted in Los Angeles, Fait Par Lui is a fashion house built on the simple conviction that true style demands substance—not inflated price tags. We believe craftsmanship matters. That’s why every piece is produced locally, under our direct supervision, so we maintain a level of quality and construction you rarely find in fashion today.

      From our studio to your wardrobe, we reject excess and shortcuts. Instead we work with intention: selecting fabrics for their texture and performance, designing with purpose, and creating garments that carry both timelessness and modern edge.

      Because style isn’t about chasing trends—it’s about choosing pieces that last and that feel deeply yours. At Fait Par Lui, we design for the discerning individual who recognizes that luxury is not defined by the label, but by the care, precision and integrity behind each stitch.
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