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(BLACK FRIDAY)

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      (FEATURED BRAND: CUTS)

      Cuts is our in-house label built around premium cuts, elevated basics, and the quiet precision that defines Lowheads. It’s the creation arm of the brand — where we refine fabrics, dial in silhouettes, and develop the pieces we’ve always wanted in our own closets. Clean shapes, sharp proportions, and quality you can feel immediately.

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      Cuts sits in that pocket between everyday wear and studio-level design: minimal, well-made, and focused on the fundamentals. No noise, no gimmicks — just thoughtfully constructed essentials meant to live hard, age well, and anchor anything you pair them with.
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        (ABOUT LOWHEADS)

        "WEAR MEANING, NOT LABELS"

        AT (LOWHEADS), WE DON’T DO EXPOSURE. WE DO VALUE. EVERY SALE GOES STRAIGHT TO THE DESIGNERS WHO BUILT THE PIECE — THE PEOPLE WHO CUT THE FABRIC, SEWED THE STITCHES, PRESSED THE VINYL, HEAT-GUNNED THE GRAPHICS, OR SPENT A WEEK STRAIGHT PERFECTING THAT ONE STITCH LINE YOU DIDN’T EVEN NOTICE (BUT FELT). WE’RE BUILT TO FLIP THE SCRIPT: NO CORPORATE CUTS, NO PREDATORY COMMISSIONS, NO MIDDLEMAN TRYING TO “OWN” THE CULTURE. JUST CREATORS AND THEIR CRAFT. WE WANT TO SEE DESIGNERS WIN — PAY RENT, FUND THE NEXT DROP, KEEP THE DREAM ALIVE. WHEN YOU SHOP WITH US, YOU’RE NOT FEEDING A MACHINE, YOU’RE FEEDING THE UNDERGROUND. YOU’RE KEEPING SMALL LABELS ALIVE AND GIVING POWER BACK TO THE PEOPLE WHO ACTUALLY MAKE THE STUFF THAT MOVES YOU. WE THINK THAT’S HOW IT SHOULD BE.

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        (FEATURED BRAND: vawnupton)

        vawnupton distills workwear grit and underground denim culture into a distinct language of shape and detail. Balloon-cut denims, stacked flannel weaves, the stitched “V” motif—all signal a deeper allegiance to craft, profile, and attitude. Each piece is less a trend and more a quietly constructed uniform for the dissenting youth. With roots in raw fabric and fabrication, vawnupton rejects the disposable and embraces design as a constant.
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